Clever AI Actionable Insights
Clever AI Actionable Insights is your always-on business analyst. It continuously monitors your store's data—transactions, patterns, and customer behaviour—and delivers real-time recommendations that help you optimise, grow, and adapt.
Unlike static dashboards, Clever AI tells you what matters, why it matters, and what to do next—all within the Hello Clever platform.
Clever AI delivers:
| Feature | Description |
|---|---|
| Proactive insights | Flags opportunities and anomalies as they happen |
| Real-time recommendations | Responds to live data, not lagging reports |
| Context-aware guidance | Personalised suggestions based on business performance |
| Integrated actions | One-click paths to launch cashback campaigns or explore recommendations |
| Continuous optimisation | Learns and adapts to trends, seasonality, and engagement patterns |
Where to Find It
You can access your insights in two ways by clicking the Clever AI button at the top of your dashboard.
If insights are available, you’ll see a notification indicator and a panel summarising the number of available insights.
Reading and Using Insights
Each insight contains:
- A summary of the event or pattern detected
- Time and segment-specific performance metrics
- Contextual interpretation (e.g. “Peak afternoon spend”, “Low sales in QLD”)
- A clear recommendation with an option to act
Example:
"For the reported period: QLD accounted for 13.80% of sales, avg $425.21. Regional engagement was low. Targeted cashback tiers can help improve regional performance."
Respond to Recommendations
Click "See recommendation" to:
- Reveal a deeper explanation of the insight
- Get a tailored action (e.g. “Create Cashback Campaign”)
- Understand why it was surfaced with "Why we recommend this"
All actions are tied to live data and filtered to your store's actual performance.
Types of Insights You May Receive
| Insight Type | Example |
|---|---|
| Time-based performance trends | "15:00–15:59 had highest avg spend; consider milestone rewards." |
| Regional sales gaps | "QLD performance lags; target with local cashback tiers." |
| Product category highlights | "Electronics outperform others on weekends; consider bundling offers." |
| Customer segmentation | "Top 10% of customers generate 60% of revenue; introduce VIP rewards." |
| Redemption drop alerts | "Cashback redemption rate dropped by 20% this week." |
Clever AI continuously evaluates which patterns matter and surfaces them only when meaningful.
Recommendations are not just observations. They come with direct actions (like launching a campaign or adjusting cashback tiers), helping you move from insight to execution instantly.
Best Practices
- Review insights daily or weekly to stay ahead of trends
- Use recommendations to create more targeted cashback campaigns
- Acknowledge or mark insights as “Not relevant” to improve future suggestions
- Use insights as discussion points in team strategy or performance meetings
- Combine with Clever AI Forecaster to evaluate if acting on an insight could uplift sales